What Is a PBI
We don't talk to you. We don't ask you questions. We go looking for your brand the way a buyer, a conference organiser, or a media producer would — cold, public, no context given.
What we find gets scored across 22 sections. Identity. Promise. IP. Positioning. Authority. Consistency. Commercial readiness. AI discoverability. All of it.
Then we write it up. Bluntly. And we hand it to you.
Most people are surprised. Not because the brand is terrible — but because the gap between what they think they're projecting and what the world is actually receiving is larger than they expected.
That gap is the work. The PBI just makes it visible.
Why It Matters
When someone Googles you or asks an AI about you, they form a view in under 60 seconds. The PBI audits that exact experience — so you know what's landing and what's leaving doubt.
Scattered positioning. Different titles on different platforms. Offers that can't be found. These things kill deals quietly. The PBI surfaces every inconsistency so you can fix it before the next buyer finds it.
Most people underuse what they've built and over-rely on what they haven't. The PBI scores your actual proof — client names, credentials, testimonials, media — against what a serious buyer needs to see to trust you.
Commercial conversion readiness is scored as its own section. We look at whether a buyer who finds you can actually take action — or whether they hit a wall and leave. Most brands have a wall they don't know about.
ChatGPT, Perplexity, and Claude are now primary research tools for event planners and buyers. We test what AI engines say about you — and whether what they say matches what you want them to say.
Not a list of generic advice. Five specific, prioritised actions drawn directly from what was found in the audit. Ranked by commercial impact. Ready to hand to a designer, a copywriter, or take on yourself.
Inside the Report
Each section is scored 1–10 against anchored criteria. S01–S22 are observation only — no recommendations, no opinions. The recommendations come after, in S23 and S24. This is the discipline that makes it useful.
Plus S23 — Top 5 Brand Recommendations & S24 — Top 5 SEO/GEO Recommendations.
Who It's For
Keynote speakers who are getting overlooked for stages they're qualified for — and can't work out why.
Authors whose book is out but whose brand hasn't caught up with the credibility it should be generating.
Coaches and consultants whose referrals are strong but whose inbound is weak — because the public brand isn't doing the work.
Anyone investing in a rebrand or website who wants to know exactly what's broken before they spend the money fixing it.
What Clients Say
"I knew my brand wasn't working. I didn't know it wasn't working in six different places at once. The PBI gave me a clear list. That was the most valuable thing — not the score, the list."
Keynote Speaker
Australian Corporate Market
"I'd spent $15,000 on a website and still wasn't converting. The PBI took one look at my offer architecture and told me exactly why. I wish I'd done it before the website."
Executive Coach
Sydney, Australia
"My authority stack was strong. My consistency was a disaster. Two completely different scores — and seeing them side by side was the moment I understood what was costing me gigs."
Business Consultant
Global Clients
Before You Decide
Yes, if there's something to be critical about. That's the point. But it's not personal — it's a brand audit, not a character assessment. Every finding is traceable to a specific observation, not an opinion.
Completely. Your PBI is produced for you only. We don't share findings, publish scores, or reference client names without explicit permission.
Delivered within 5 business days of your order. You'll receive a fully structured document with your radar chart and all 24 sections complete.
Just your name, your primary website URL, and your LinkedIn profile. That's it. We do the rest from public sources only — no briefing call required.
Scores above 7 are strong. 5–7 is functional but leaking opportunity. Below 5 means the brand is actively working against you. The average across our cohort is 5.8. Most people are surprised by where they fall.
You can act on it yourself — the recommendations are specific enough. Or if you want to work through it with us, a BrandThera session is the next step. There's no pressure and no automatic upsell.
The PBI is a $199 investment in knowing exactly what your public brand is saying — and what it's costing you to leave it the way it is.
Simple. Blunt. Accountable. — Nova Strategic